It learns your brand.
Give it your website and some photos you already have. It studies your brand and writes down the rules to follow. It also picks your colors and lighting style straight from your own photos.
Live set, drawn in your browser. Not a photograph.
Look 01/06
For consumer, fashion, and packaged-goods brandsMake product photos
Make product photos
without a photo shoot.
Overs is an AI tool that makes product and campaign photos that match your brand. Give it one photo of your product and some details about your brand. Overs plans the shots and makes the photos. You do not need a photographer, a studio, or a model. We built it on the process we used to make hundreds of photos a week for hundreds of brands.
Free for 40 photos a month. Use your own OpenRouter key and pay the normal price. We add no extra fees.
Serums, candles, supplements, sparkling water, knitwear, skincare and more, made without a photo shoot.
A full team, not one prompt.
Ten steps run in the same order as a real photo shoot: research, brand rules, style, art direction, product, casting, planning, prompts, a quality check, then the camera. You can watch each step happen.
It remembers what you like.
Approve a photo and Overs saves what worked. Reject one and it saves what to avoid. It uses both to improve every photo after that, so the more you use it, the better it gets.
Why it works
Every photo asks for the right pictures.
Most tools give an image model every photo you have and hope for the best. That is why the face can change between photos, the product can grow details it never had, or the background stops matching your brand. Overs works differently: before it makes a photo, it decides which reference pictures that photo needs, in what order.
This way, INPUT IMAGE 1 in a prompt is always the right picture. If a photo needs a reference that does not exist yet, Overs skips it instead of guessing with the wrong one.
Casting
The same model in every photo.
Before Overs makes any campaign photos, it builds a character sheet first: one model, shown from every angle, wearing your exact product, on a plain background. You approve this sheet, and from then on every photo with a person in it uses this same model.
Here it is with a wooden mannequin standing in for the model, drawn live: one body, four angles, checked against each other until they match.
Checking every view against the first
The steps
Ten steps, one at a time.
Each step does one job, then passes the work to the next step. Your brand rules are applied last, so they always have the final say. The last step only checks the work for mistakes. It does not rewrite your photos or change your art direction.
Mood boards
Overs reads the feeling, not just the picture.
Add up to twelve images that show the mood you want. Overs looks at the feeling, the story and the energy in those images, then applies that same feeling to your product. A board of foggy mountains does not mean it will put mountains in your photo. It means your photo will feel quiet and big, in your brand’s own style.
- Quiet, with a lot of air around it
- One small thing, far away
- Slow
- Soft, cool, from high up
- Never copy
- The mountains, the fog, the bird
These words go to the planner, the art director and the quality check. The last line is written down so it can be kept out of your photos.
The pictures themselves never reach the renderer. A reference image says copy this. A mood board never should.
Examples
Everything above was drawn by code. The pictures are next door.
Forty AI-made pictures, sorted by the job they do: clothes on a model, packaged goods with the words on, drinks, and big objects and cars. Spec work from the agency behind Overs.
Brand memory
It gets better the more you use it.
Every decision is saved with the name of the person who made it, so a creative director’s no and a client’s no are kept separate. Overs uses your approvals and rejections to improve later photos. If you type a note to fix a photo and that fix gets approved, Overs remembers it and uses it next time.
Your keys
Your key, your model bill.
No markup
Use your own OpenRouter key. OpenRouter bills your AI usage at its prices, and Overs adds no markup.
You choose where to keep it
Your workspace holds the work you share. Keep your OpenRouter key on this device, or save an encrypted account key when account storage is enabled. Each teammate uses their own key.
No lock-in
Every photo keeps a record of the prompt, the model and the reference pictures used to make it. Export your whole campaign, with that record, whenever you like.
Teach it your brand once.
After that, every new campaign starts with a system that already knows your brand.
Open Overs