Bring your own AI.
Overs is the only platform that lets you bring your own AI. We do not mark up any AI costs. Connect your OpenRouter key and start making beautiful product visuals. OpenRouter is a service that lets you use AI image models, and it bills you separately for the AI. Overs adds no markup to that usage.
Overs has three plans: Free, Pro at $39 a month, and Team at $99 a month. Your plan pays for Overs itself: how many brands it remembers, how many people can use your workspace, and how much of the process runs on its own.
New to this? Read what OpenRouter is and how to get a key and what bringing your own key means.
Free
free- 40 photos a month
- One brand
- One seat
- No reviewer. You see every photo first.
- Brand Watch when you ask, at most once a month
Pro
$39 a month- Unlimited photos a month
- 3 brands
- One seat
- The reviewer checks every photo before you do
- Brand Watch weekly, on its own
Team
$99 a month- Unlimited photos a month
- 10 brands
- 5 seats, one workspace
- The reviewer checks every photo before you do
- Brand Watch daily, on its own
An extra brand costs $10 a month on Pro or Team, added to your subscription. Each photo counts once when it is made, so a set of four variations is four. Photos you already have never expire and are never deleted, no matter what plan you are on.
Choose the AI that makes your photos.
Switchable per runThe renderer is the AI model that makes your final photos. Cost, speed and style are different for each one, so this is the one choice we leave to you. Start with Lite while you are still testing ideas, then remake your favorite photos with Pro or ChatGPT Image. You can redo just one photo at a time, so switching is cheap. These prices come from the AI providers, and you pay them directly.
FLUX 3 Klein
about $0.01 a photoThe cheapest and quickest option here. A small open model from Black Forest Labs. Good for testing ideas before you decide.
black-forest-labs/flux-3-image-kleinSeedream 5.0 Flash
about $0.02 a photoFast and cheap, from ByteDance. Good for quick edits and big batches. One price at any size.
bytedance-seed/seedream-5-0-flashNano Banana 2 Lite
about $0.03 a photoFast and cheap, from Google. Good for testing ideas before you decide.
google/gemini-3.1-flash-lite-imageFLUX 3 Image
about $0.05 a photoBlack Forest Labs' best. Strong at keeping a product or a person the same from picture to picture, and at text. Takes up to ten reference pictures.
black-forest-labs/flux-3-imageChatGPT Image 2.5 Flare
about $0.05 a photoThe faster version of Image 2.5. Good for everyday photos, about twice as fast as Image 2.
openai/gpt-image-2.5-flareChatGPT Image 2.5 Sunburst
about $0.05 a photoThe slowest, but the most exact. Best at keeping your product looking the same while the background changes.
openai/gpt-image-2.5-sunburstSeedream 5.0 Pro
about $0.05 a photoByteDance's best, built for product work: exact edits, real-looking scenes, up to fourteen reference pictures. Each reference adds a third of a cent. Slower.
bytedance-seed/seedream-5-0-proNano Banana 2
about $0.07 a photoA solid everyday choice. Good at keeping products looking accurate, even in large batches.
google/gemini-3.1-flash-imageNano Banana Pro
about $0.13 a photoThe best at keeping fine detail and matching your reference pictures. Slower, but worth it for final photos.
google/gemini-3-pro-imageChatGPT Image 2
about $0.21 a photoA different style. Often better at text, fabric texture and bright studio lighting.
openai/gpt-5.4-image-2Any other image model in your account that can use a reference picture also shows up in the list. These four are the best ones to start with.
The planning AI is already chosen for you.
For every step before the final photo, Overs always uses the strongest AI model for that job, on every plan including the free one. These planning steps only cost a few cents, so there is no reason to use a weaker model there. Anything that looks at pictures uses Gemini. Anything that plans or checks the work uses Opus.
- Reading your images
- anthropic/claude-opus-5.5
- Planning the shots
- anthropic/claude-opus-5.5
- Art direction
- anthropic/claude-opus-5.5
- Quality gate
- anthropic/claude-opus-5.5
These are Overs’s first choice, not a fixed requirement. When you start a run, it checks which models are available on your account. If a model has been renamed, Overs uses the closest match instead of failing.
What a run actually costs
Almost all of the cost is for the images, and none of it goes to us. A run of ten photos costs less than a dollar on Lite, or a few dollars on Pro, and the planning steps add about twenty cents either way. Overs shows you an estimated cost before you start, tracks the real cost as photos are made, and shows you the final total when the run is done.
One thing to know: that estimate covers one attempt per photo. In a real photo shoot, you usually need a few tries to get a photo you like, so plan for more than just the first attempt. This is also why the free plan gives you 40 photos, not 40 finished photos you are guaranteed to keep. In our own campaigns it took about eight tries to get each photo we kept. See the numbers.