Three acts, ten steps.
You give Overs your brand and your product. You approve what it proposes. Then the steps plan, write, check and make the photos, and you can watch it all happen.
- Act one
Teach it the brand
Give it your website and photos you already have. It studies your brand and reads your photos for exact colors, lighting and composition, and writes down things that should never appear. You can fix anything it gets wrong. You only do this once, and every campaign after that reuses it.
- Act two
Approve what it proposes
If your product is worn or held, Overs builds a character sheet first: one model, shown from several angles and close-ups, wearing your exact product. For everything else it shows you the shot plan and the cost. You are not charged until you say go.
- Act three
Watch the steps run
The planner writes the shot list and picks which reference pictures each photo needs. The art director writes one clear prompt for each photo. The quality check compares each photo against your rules and reports what it changed. Then the photos are made, and you can stop the process at any point.
Each photo gets the right pictures.
Before making a photo, Overs decides which reference pictures it needs, and in what order. It then finds those exact pictures from your campaign and uses them. If a picture does not exist yet, Overs skips it instead of using the wrong one.
One job at a time, in order.
Your brand rules are always applied last, so they have the final say. The last step only checks your photos against a list of rules. It does not rewrite them or change your art direction.
Approve the person once.
Every photo with a person in it uses this same face, body and outfit. Approving it once saves you from finding out later, on photo nine, that the model looks different. That is why this sheet is always the first reference used.
Every decision has a name.
You can approve a photo, ask for changes, or reject it with a reason. In a shared workspace, Overs records who made each decision, and comments sit beside the photo, so a creative director’s no and a client’s no are kept separate.
Questions
- Do I need an account?
- Yes. You sign up with your email and a password, then confirm your email from the message we send. Your account holds your brands and photos, lets you use them on other devices, and lets you share them with your team. Your OpenRouter key is encrypted in your account and used from our server when you make something, so it follows you to any device and never sits in a browser.
- What does it cost?
- There are two separate costs, and we only control one of them. Overs itself is free for one brand and 40 photos a month, $39 a month for Pro, and $99 a month for Team. The other cost is for the AI models that make your photos. You pay OpenRouter directly for that, at their normal price, with no markup from us. Before you start a run, Overs shows you an estimated cost. As photos are made, it shows you the real cost. Nothing is made until you have seen both.
- Which models does it use?
- For planning and thinking, Overs always uses the strongest AI model for each job. Those steps only cost a few cents per run, so there is no reason to use a cheaper model there. You do choose which model makes your final photos. Overs checks that each model is still available when a run starts, and if a model has been renamed, it uses the closest match instead of failing.
- Why does it stop before rendering?
- Because making the final photos is the expensive step, and you cannot undo it. If your product is worn, you approve the character sheet first, since every later photo is built on it. For everything else, you approve the shot plan and see what it will cost. Either way, a person says yes before you are charged.
- Can I remake a single photo?
- Yes. You can redo one photo on its own, with a note about what to change, instead of redoing the whole campaign. If the reviewer is turned on, it checks the new photo against your references. If something looks wrong, it tries again on its own, up to a limit you set on the Keys page, which can cost more than one image call. Every attempt is kept and shown. Your note stays with the photo, so running it again keeps it, and if that photo is later approved, Overs remembers your note for your brand.
- What happens if a run is interrupted?
- Nothing is lost. Each photo is saved as soon as it is made, so you do not lose anything you already paid for. Your plan and prompts are saved too, so picking a run back up only pays for the photos that were not made yet.
More answers in the guides, like how to keep AI images on brand and how to keep the same model in every photo.