Three acts, ten roles.
You give Overs the brand and the product. You approve what it proposes. Then the room plans, writes, checks and renders, and you watch the whole thing happen.
- Act one
Teach it the brand
Give it a website and the work you have already made. It researches the brand, reads your photographs for the palette in hex, the light and the composition, and writes down the things that must never appear. You correct anything it got wrong. This happens once and every campaign reuses it.
- Act two
Approve what it proposes
For anything worn or held, Overs builds a character sheet: one image with several angles and close-ups of the same person in the exact product. For everything else it shows you the shot plan and the cost. Nothing is billed to your key until you say go.
- Act three
Watch the room work
The planner writes the shot list and decides which references each frame needs. The art director writes one self-contained prompt per frame. The gate proofreads against your prohibitions and reports what it changed. Then the frames render, and you can stop it at any point.
A frame gets what it asked for.
Each frame declares the reference roles it needs, in slot order, before anything renders. The renderer resolves those roles against the campaign and attaches exactly those images. A role the campaign has no photograph for is dropped rather than quietly filled with the wrong picture.
One job each, in order.
Brand rules are assembled last so they override the creative that came before them. The gate is a proofreader with a checklist, not a writer, because a gate that rewrites quietly replaces your art direction.
Approve the person once.
Every frame with a person in it inherits this face, this build and this wardrobe. Approving it once is far cheaper than finding out on frame nine that the model drifted, and it is why the sheet is always the first reference in the slot order.
Every verdict has a name.
Approve a frame, ask for changes, or kill it with a reason. In a shared workspace the decision records who made it and comments sit beside the frame, so a creative director’s no and a client’s no are not the same no.
Questions
- Do I need an account?
- Yes, and signing in is a link sent to your address rather than a password to invent. The account exists because the work does: a workspace is what holds your brands and frames, follows you between devices, and can be shared with the people who review them. Your API key is the one thing it never holds. That stays on the device you typed it into and goes only to OpenRouter.
- What does it cost?
- Two separate things, and only one of them is ours. Overs is free for one brand and forty frames a month, $29 for Pro and $99 for Team. Model spend is never marked up: you bring an OpenRouter key and pay the providers their list price, because no server of ours is in that call. The estimate for a run is shown on the brief before you start, the real billed figure is counted as it happens, and nothing renders until you have seen both.
- Which models does it use?
- The thinking crew is fixed at the strongest model for each job, because the whole reasoning chain is a handful of calls and a cheaper planner saves pennies while costing you the shoot. The renderer is yours to pick per run. Every id is checked against the live catalogue on your account when a run starts, so a model renamed upstream degrades the run instead of breaking it.
- Why does it stop before rendering?
- Because that is the expensive, irreversible part. For anything worn, you approve the character sheet first, since every later frame is anchored to it. For everything else you approve the shot plan and see what it will cost. Either way a person says go before any frame is billed.
- Can I regenerate a single frame?
- Yes. Every frame can be re-run on its own with a steer line, rather than re-running a whole campaign. With the reviewer on it may cost more than one image call: if it looks wrong against the references it was given, it goes straight back with a correction, up to the number of times you set on the Keys page. Every attempt is kept and shown. The correction you typed stays on the frame, so running it again keeps it, and if that frame then gets approved the correction becomes something the brand remembers.
- What happens if a run is interrupted?
- Frames are written to disk as they land, so nothing already paid for is lost. Planning and prompts are kept too, which means picking a run back up only pays for the frames that never rendered.